Def Jam founders Rick Rubin and Russell Simmons have a lot to celebrate — the pioneering hip-hop label is observing its 30th anniversary.
Founded in Rubin’s college dorm room, Def Jam has become an international cultural powerhouse, responsible for fostering artists from LL Cool J and Public Enemy to Jay Z and Kanye West.
Simmons and Rubin expressed their mutual disbelief in their overall success in a joint statement that reads: “It’s hard to believe it was 30 years ago when we first put the Def Jam logo on a hip-hop recording at an NYU dormitory. Since that time we have seen this homegrown American music grow from a local underground scene to a worldwide phenomenon. Today Def Jam remains the gold standard for taste, culture and revolutionary thought. To quote the Chuck D line: ‘Def Jam tells you who I am…’”
To celebrate the feat, the label has unveiled a new #DefJam30 logo. Further updates on events and albums will be announced at a later time.