The last we heard of First Serve it was 3am in a Parisian suburb at an out of control house party with ‘The Goon Time Mixtape’ blasting into the night. That was just a taste of things to come from De La Soul’s Plug 1 & Plug 2 present ‘First Serve’; a dynamic hip-hop group, an album, a concept, the soundtrack to a movie that has yet to be made and a fable for our times.
‘First Serve’ is many things, but at its heart it is the story of two young boys from Queens, New York with big dreams and larger rhymes. Two friends, Deen Whitter (aka Plug 2 / Dave) and Jacob ‘Pop Life’ Barrow (aka Plug 1/ Pos), friends from seventh grade, are by their own admission, “different, but the differences seem to complement everything we do.” Their name ‘First Serve’ comes from their motto, “First come, First Serve, get what you deserve.”
Due to hit the streets in April 2012 (4-2-2012), the ‘First Serve’ album tells the story of two dreamers in a basement struggling to start their musical career, the battles they face, through to the point that they eventually release their debut single, ‘make it big’ and their hard work and persistence finally pays off. As we know that is rarely where the story ends and the story of ‘First Serve’ is no different. Taking place in an animated world that could have been imagined by Hawley Pratt on Magic Mushrooms, the high spirited and often hilarious journey is pure old school hip-hop; skits, disco, beats, funk, quips, burns and hustlin’ all included.
In the video above watch Watch ‘Mrs. Whitter’, the first instalment from the animated world of De La Soul’s Plug 1 & Plug 2 present First Serve. The video tells the story of our heroes Deen Whitter and Jacob ‘Pop Life’ Barrow and their early days of laying down demos and mixtapes in Deen’s mother’s on the hustle in the hip-hop game.