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Hennessy continues on its intersection of spirits and art with Futura the latest to join the movement. The original project established its presences thanks to a KAWS collaboration from 2011 which provided an all-new unorthodox collector’s item. A living legend in his own right, Futura’s place in the graffiti world and its emergence into the public sphere has been virtually unparalleled. The design of the bottle takes on a brighter series of tones as it incorporates the signature helix visuals of Futura.

Related: Having collaborated on a limited edition cognac bottle, Hennessy presents a short film documenting the artistic rise and evolution of NYC legend Futura. Seen as a cultural pioneer who gave birth to new styles, Futura continues to be as relevant today as he was back when he first picked up a spray can in the ’80s. The intersection of art, spirits and spiritual awakening are all present in the nearly six-minute profile. Hit continue reading to watch the video.


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