You might’ve seen his hats in the streets, but do you know 40oz Van? Since launching his business a year ago, The Bronx native’s snapbacks have become must haves in street wear decor. At $40 a pop, artists like Kendrick Lamar, Bun B, and Swizz Beatz have been spotted rocking the caps. More recently, he was featured on Funkmaster Flex’s Who You Mad At Me Or Yourself? mixtape. With his next hat dropping later this month, 40 spoke on his origins, business acumen and social media presence.