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Noisemaker Media and King RA present “Focus”. King RA is a Jersey City-based artist whose rugged flow and gruff voice exemplifies the uncompromising sound of East Coast Hip Hop to the fullest. Focus isn’t your typical braggadocio rap fair, as it holds more substance beneath the surface. King RA tells a modest tale of an emcee whose ascension from peddler to professional brings to life the adversities that Hip Hop artists face throughout their careers. Director Mark Carranceja takes inspiration from the intro of Oliver Stone’s “Wall Street” to set off Focus with an opening sequence that sets a tone which captures the hustle and flow of King RA’s professional grind. Focus is more than just another rap song. For King RA, its theme music for no ordinary hustler.

Download the song here.


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