Blackout Top News

Sneakers and Hip-Hop have been hand-in-hand for more than 30 years. In 1986 Run-D.M.C. screamed “My Adidas” so loud that the German apparel brand responded with a check. That relationship has evolved to JAY-Z, 50 Cent, and Kanye West signing off on shoe lines, and some equally great Rap lines by Ice Cube, KRS-One, Ghostface Killah, and many others endorsing their sneakers of choice.

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