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back-in-the-daysSedgwick & Cedar, Heritage Brand of Hip-Hop Culture, today launched a design collabo featuring the rare photos of critically acclaimed New York photographer Jamel Shabazz.
Sedgwick & Cedar will offer this unique collection on line
and premier specialty shops in the US, Europe and Asia, proudly celebrating the Brooklyn photographer’s timeless imagery. Shabazz’s master works, “Back In the Days and Time Before Crack” can be seen gracing the front and back of these limited edition S&C tees.
Koe Rodriguez, manager of Jamel Shabazz licensing, who struck the alliance with Sedgwick & Cedar Co., stated, “Jamel personally selected each image and was involved in the entire development process, even lending his official signature to every S&C design. The collection represents true art and fashion at its best.”

shirt1The Shabazz collection will be available for the holiday season and supply will be limited.
Ray Riccio, CEO added “Jamel wanted to keep this collabo limited and special and we could not agree more with him. These will be Classics that will look fly today, next year or anytime you pull them out of your closet. However, once these designs are gone, we will move forward to our next limited photo collaboration featuring the legendary works of photographer Joe Conzo. So, if you are a fan of Jamel Shabazz and true Hip-Hop culture, we suggest getting these designs while they are available.”
Each design will have a custom hangtag describing the legacy of the master behind the lens.shirt2

The Shabazz collection will feature the heart & soul of 1980’s New York designed into the aesthetic of Sedgwick & Cedar clothing. Consumers will get a chance to own a real piece of history, not just a garment or an accessory.

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