Video: Dig Of The Day: The Pharcyde – Drop (1995)

Probably the greatest rap video ever recorded. The Spike Jonze directed video features footage of the group performing the song backwards, replayed backwards, which when combined with the chopped, spacey beat of the song gives the video a slight surrealistic quality. The group also had to hire a private linguistics expert to recite the entire song backwards. Imagine that..

Drop is released as a single and appears on their 2nd album LabCabinCalifornia released in ’95.

As a bonus, here’s The Making Of video which is brilliant.

Produced by Jay Dee (RIP)

Shoutout to DJ Darth Vader

the pharcyde