Video: PUMA Pres. Alife Studios – Redman, Cable & Perrion

To launch the PUMA x ALIFE Spring 2015 collection, a pop up space was set up for 3 days during NYC’s All-Star Weekend. Throughout this time the space hosted some of the most influential media across the globe, consumers eager to buy the collection and a diverse group of creatives and music enthusiasts eager to hear the sounds of the underground. From the up-and-coming to the top-billing artists, ALIFE Sessions are known to offer an experience which money can’t buy. Presented by PUMA, the ALIFE Studios are intimate, unique and unforgettable.

Redman’s song at 2:40 in the video was produced by our Croatian producer Marvel.