In this new Roots video, Rik Cordero produces a mini-film, a cinematic narrative to accompany “The Fire” as its’ score. Unlike any music video I’ve seen before (perhaps coming closest to M.I.A.’s epic “Born Free” video), Rik is definitely doing something different here. With a full cast of characters set in a fictional post-apocalyptic Europe just after WWII, Rik takes us through a bloody, violent and hopeless march toward the unknown. Ultimately it is the one character, a prisoner who’s inner fire truly burns brightly, who survives, and receives what is supposed to represent the key to survival.
Via THREE/21 MEDIA.